Google Analytics - Insight & Analysis
Delve into the detail, align reporting around your business objectives and ensure that the right person gets to see the right report.
We can help you track performance data over time and identify and analyse trends. We won't consider particular metrics in isolation. Instead we'll look to consolidate our understanding via a range of data sets that together help build a picture of your customers' online behaviour.
Capture The Data That Matters
Whilst a wealth of data is available by default within Analytics in many cases additional customisation is needed to capture key visitor interactions with your site.
Taking your business objectives into account we can help you configure goals and capture additional data important to your organisation via event tracking, custom dimensions, virtual page views and more. This will ensure that decisions you make are well informed by data.
Outsource Your Reporting
For many companies producing detailed monthly or quarterly reports can be time consuming.
There's also a danger of "reporting fatigue" - with key stakeholders becoming less engaged with the same format month after month. Dashboards can be configured to automate reporting for a range of metrics but sometimes additional analysis is required to put the figures in context.
We can help by handling your reporting requirements using graphs to communicate complex data effectively with an accompanying narrative to explain the issues at stake.
Analytics is a powerful tool that can help you optimise your online performance.
However - whilst web analytics is great at telling you what is happening - it doesn't always obviously tell you why. We can help by performing in depth analysis, examining relationships between data sets and reviewing trends over time to provide you with actionable insight.
We can also develop and test hypotheses - running "split tests" and "multivariate experiments" on your site - identifying tactics that lead to statistically significant improvements in performance. This, coupled with additional inputs from heat-maps & qualitative methodologies and research can have a significant impact upon your ROI.