New Video for LIFT PERFORMANCE APPAREL Portraits feat. Harry Cloudfoot | Episode 1

At least 3 months of hard work, multiple site visits across the UK, and dropping a lot of verbiage in an intimate, #vanlife interview, led to this inspirational piece of footage.
Episode 1 of LIFT’s ‘Portraits’ series takes an in-depth look into why LIFT’s athletes do what they do. You can check the episode below.
Read on and find out more about how we created the video and why I’m so stoked with my involvement with LIFT.

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