“Hey, sorry for the short notice but you know how these things are…,” started the message. It was an honest introduction, more so than usual and it had caught my ego’s attention.
“[Big UK Brand] are casting for their AW16 / SS17 lookbook today and have asked to see you.” Me!? Little old moi!? My ego began to dilate, rapidly, salivating like Golem at what this could mean.
I’ve been selected.
I’ve been noticed.
Funny how the ego feeds off of recognition and the illusion of being unique, isn’t it? Needless to say, I had already fallen for these traps and instead of taking a step back, re-assessing the message, its contents and subliminal meanings, I was already on my motorcycle smashing it to central London before my balls were too swollen to ride.